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Audi confirms ‘e-tron’ branding





17 October 2016


Audi has confirmed that its first series production electric vehicle will simply be branded the ‘e-tron’.

“It is comparable to the first Audi quattro, which was known simply as the quattro. In the long term the name e-tron will stand for a pure electric driveline structure,” said company boss Rupert Stadler when speaking to Autocar.

Originally, it was speculated that this SUV would be known as the Audi Q6 e-tron and although it won’t, later electric models from Audi will receive existing model designations alongside the ‘e-tron’ nameplate.

“We will have models with the usual names, for example A6 e-tron, A7 e-tron, A8 e-tron and so on,” Stadler said.

Earlier in the year, the German automaker said production of its electric SUV will begin in 2018 and be inspired by the e-tron quattro concept (pictured) from 2015’s Frankfurt Motor Show.

The e-tron will be powered by two electric motors at the rear and one at the front axle, working in combination with a lithium-ion battery that provides in excess of 500km of driving on a single charge.