Land Rover renews partnership for Rugby World Cup
Land Rover has renewed its Worldwide Partnership with the Rugby World Cup for the 2019 tournament in Japan.
Land Rover has supported rugby at all levels around the world for more than 20 years, including partnering with Rugby World Cup 2011 and 2015. In 2015 a bespoke Defender was created to transport the Webb Ellis Cup on its domestic trophy tour and during the tournament.
Land Rover continues as Official Vehicle for 2019, as well as becoming Official Partner of Women’s Rugby World Cup 2017 in Ireland – a first for the women’s game – and an Official Sponsor of the World Rugby Awards 2017 in Monaco on 26 November.
World Rugby Chairman Bill Beaumont expressed delight at extending the worldwide partnership with Land Rover, ” a true supporter of rugby globally from grassroots to the very pinnacle of the game”.
Magnus Hansson, CEO of Jaguar Land Rover Japan, said, “There is already great anticipation ahead of Rugby World Cup 2019 – the first time the tournament has been staged in Asia. Given the rapid growth in interest in rugby in the region, and that the tournament venues are within easy reach for the majority of the population, this is a fantastic opportunity for Land Rover to support the game’s expansion and help engage a whole new audience with a sport that shares so many values with our brand.”
Land Rover joins Emirates and Heineken as Worldwide Partners for Rugby World Cup 2019 alongside Canon as Official Sponsor.
Rugby World Cup 2019 will be staged in Japan from 20 September to 2 November 2019.
Text and images: Supplied