Six themes at SA Motoring Experience
The WesBank SA Motoring Experience, which will be held at the Kyalami Grand Prix Circuit and Conference Centre from September 1-3, will make use of six themes to cater for different interests in the world or motoring.
This year’s programme will include test drives, interactive motoring, a 4×4 experience, super cars and pit access to elite classics and motorsport legends.
Denis Klopper, who has joined the organising company, SA Shows Messe Frankfurt, has a wealth of experience organising motoring events and races at the Kyalami circuit. He recently attended the Goodwood Festival of Speed, where he gained excellent input for the South African event and is working closely with the organisers at Goodwood.
“Never has a motoring event in South Africa offered such a wide range of activities and areas of interest as the upcoming event,” said Konstantin von Vieregge, the CEO SA Shows Messe
“ Our move to significantly alter the concept of a motor show follows the international trend where several motor shows – including some events with long histories – have come to the end of their useful life and been discontinued,” explained Von Vieregge.
As a value-added bonus this year, the 2017 Johannesburg Boat and Water Show will be co-located at the Kyalami venue over the same period as the WesBank Motoring Experience.
“We have spread our offering over six themes to broaden the appeal to visitors and the response from exhibitors to this concept has been very positive,” concluded Von Vieregge.
Some of the items on offer are high speed track demonstrations, a display of elite classic cars, the presence of many motorsport legends and several significant car parades on the track, including 70 years of Ferrari, 50 years of AMG Mercedes-Benz, 50 years of Formula Ford and 50 Years of the Ford Perana.