Click here to search
Back to top

Volvo Cars announces first family for Drive Me autonomous drive project





10 January 2017


Volvo Cars has revealed its distinctive approach to developing autonomous cars with the introduction of a family of four at the 2017 Detroit Motor Show. The Hain family, from Gothenburg in Sweden, are the first people chosen to take part in a real-life autonomous drive research programme using real cars, in real traffic.

The Drive Me project is a collaborative research programme consisting of several players from public, private and academic fields. The project will see up to 100 autonomous cars on the roads around Gothenburg, home to Volvo Cars, driven by real people, in real traffic during 2017. The project is set to expand to other cities around the world in the near future.

“The aim of the Drive Me research project is to focus on how to enhance people’s lives and have a positive impact on society. We take a holistic rather than a purely technical approach to our research and development processes. No one else to our knowledge is developing autonomous drive from a human-centric standpoint,” says Henrik Green, Senior Vice President, Research and Development at Volvo Car Group.

“We want to learn more around how people feel when they engage and disengage autonomous drive, what the handover should be like, and what sort of things they would do in the car when it’s driving them to their destination,” added Green.

202076_drive_me_research_route_gothenburg_sweden_illustration_1800x1800

The Swedish car maker aims to have its first fully autonomous cars on the market by 2021.

Volvo Cars provided a vision of what autonomous cars could deliver with Concept 26, revealed in 2015. More recently the company has partnered with ride-sharing company Uber to develop base technology for autonomous cars and has launched a joint venture with leading automotive safety supplier Autoliv, called Zenuity, aimed at developing benchmark autonomous drive software and safety solutions for OEMs.