Ford Motor Company of Southern Africa (FMCSA) concluded yet another month of exceptional sales and year-on-year growth in May 2015 – the fifth month in a row of record-breaking volumes.
Ford achieved total sales of 6 713 units for May, contributing to an impressive 36.7% growth compared to May 2014. For the first five months of 2015, FMCSA’s volumes are up 26% on last year and the Ford brand maintains second spot in industry sales for the second month running, while overall market share is 15.5%.
“We are delighted with the continued strong demand for Ford products, as well as the record-breaking sales we have experienced every month so far this year,” says Rob Crouse, General Manager of Marketing and Sales at FMCSA.
“This has been driven by our exciting range of new models that provide Ford’s most extensive and competitive line-up ever, combined with the commitment of our dealers in terms of infrastructure and customer service.
“And we have a lot more in store for the remainder of the year, including the new Focus ST, all-new Everest and the new Ranger to look forward to,” Crouse says.
According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), May 2015 aggregate new vehicle sales at 47 868 units were down 3.2% from the 49 449 vehicles sold in May last year. Overall, out of the total reported industry sales of 47 868 vehicles, an estimated 40 575 units or 84.8% represented dealer sales, 6.9% constituted sales to government, 4.7% to industry corporate fleets and 3.5% represented sales to the vehicle rental industry.
The Ford Ranger continues to be company’s star performer, notching up 3 039 sales in May – thus reinforcing its status as the top-selling vehicle in South Africa in 2015. Notably, Ranger sales are up 21.5% year to date, and 50.6% year-over-year.
The expanded Ford Fiesta range turned in impressive results for the second month in a row, ending the month on 845 units.
Demand for the Ford EcoSport continues to outstrip supply, and it remains the unrivalled leader in the compact SUV segment with 980 sales in May.