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Land Rover plays the name game

14 February 2014

As we’ve mentioned before, Land Rover is currently busy testing its latest Freelander. But, as Carscoops reports, what is probably most interesting about this vehicle, is something that can’t be gleaned by looking at this camouflaged test mule.

According to recent rumours, Land Rover is planning on tweaking its model ranges slightly. Apparently, the plan is to only have three basic model ranges – Discovery, Defender and Range Rover – meaning that every SUV will fall under one of those three basic banners.

Of course, all the Range Rovers are already clearly badged as such. And with the upcoming facelifted Discovery things are also moving in that direction, since the new model now says “Discovery” on the front of its bonnet, and not” Land Rover” like the previous version.

If the rumours are true, the next Freelander will actually form part of the Discovery range, officially becoming a baby Disco. This kind of streamlining of its model range makes sense for Land Rover, and will certainly boost the appeal of the Freelander. After all, why drive a Freelander if you could drive a Disco?