Land Rover has released a 15-minute documentary-style launch film for its all-new Range Rover Velar, narrated by British actor Damian Lewis.
The Crafting of Simplicity tells how Land Rover created the Range Rover Velar, a mid-size SUV shaped by the concept of reductionism. It explores some of the engineering challenges involved in reducing complexity to develop a pure design.
Directed by award-winning documentary-maker Ben Lawrie, the film was screened for the first time during the world premiere of the Velar at the London Design Museum this week. It is narrated by the British actor and producer Damian Lewis, best known for Homeland and Band of Brothers.
The film features Land Rover designers, engineers, coders, technicians and clay modellers – all responsible for the precision craftsmanship, innovation and attention to detail involved in developing the Velar.
The All-New Range Rover Velar fills the space in the Land Rover line-up between the Range Rover Evoque and Range Rover Sport.
The launch film will be followed by a 45-minute documentary, later this year, on the creation of the Range Rover Velar, made by the same production team and exploring the themes of design and engineering in greater depth.