A young man, around 20-years-old reportedly wanted to take photos of a Land Rover Discovery with the ocean as a backdrop.
Unfortunately the car started to sink into the sand. Waves were crashing over the side of the vehicle as he made a futile attempt to dig the 4×4 out using a shovel.
Passer-by Christopher Gillich filmed the incident and posted this video to Facebook, before the police and a tow company arrived Island Beach State Park in New Jersey on Tuesday.
According to Sky News Mr Gillich said a passenger “had asked to go down by the water to take a photo so the kids drove down there and stopped”.
The SUV then started to be sucked into the ground until eventually it “couldn’t sink anymore” because the “frame was buried in the sand”.
Sky News also reported that the man insisted on driving his car away, after it had been dislodged, despite strange noises emanating from the engine.