Elon Musk, CEO of Tesla, has announced some of his future plans for the company, which include producing a compact SUV and a bakkie.
The company’s strategy was unveiled in a blog post titled “Master plan, Part Deux.” With his focus still firmly on sustainability and zero emissions, Musk explained that he wants the company’s products to reach deeper into the automotive market and not be limited to than luxury sedans and premium SUVs.
“Tesla addresses two relatively small segments of premium sedans and SUVs,” Musk said. “With the Model 3, a future compact SUV and a new kind of pick-up truck, we plan to address most of the consumer market”. He went on to say: “A lower cost vehicle than the Model 3 is unlikely to be necessary”.
As part of the company’s focus on sustainability Telsa will be creating an integrated “solar-roof-with-battery product that just works, empowering the individual as their own utility.”Controlled by an app, he foresees owners being able to install the system at home, thereby generating electricity to power their car.
Over and above expanding the car range, Tesla is set to bring “heavy-duty trucks” and “high passenger-density urban transport” into production too. These are still in the early stages of development and should be unveiled next year.