About 100 Australians have put down deposits for Jaguar’s first SUV, the Jaguar F-PACE since local pricing was announced in December and the marketing campaign only begins in April.
Despite the starting price of 75 000 Australian dollars (about R845 00) and that they will only be delivered in July or August, Jaguar expects the F-PACE to double the British brand’s Australian sales and become its top-selling model.
The F-PACE sit in the segment among other large luxury SUVs such as the BMW X5, Mercedes-Benz GLE, Audi Q7 and Jaguar Land Rover’s own Range Rover and Range Rover Sport.
“Some [F-PACE buyers] may hold off Land Rover purchases, but bugger it,” commented JLR Australia managing director Matthew Wiesner in an interview with Motoring. “Certainly a number of Land Rover and Range Rover customers have put their names down [for an F-PACE], but that’s what we want.”
“We want to see customers with Range Rovers in their driveways park an XE or F-PACE alongside it, rather than a [BMW] 3 Series or X3.
“The company looks at things from a Jaguar Land Rover perspective – not two separate brands. The business must work well as one, but our share of Land Rover products will always be higher than in, say, Germany.
“It’s not necessarily substitutional, it’s more incremental. It’s not a Range Rover in terms of capability,” said Wiesner, who confirmed the F-PACE will be Jaguar’s most popular model Down Under.
“I think F-PACE will be the volume car for Jaguar absolutely,” he said.