Pierce Brosnan in Kia Sorento Ad [w/video]

Kia has unveiled its upcoming Super Bowl ad, which stars ex-James Bond star Pierce Brosnan.

The annual Super Bowl car ads are always much-anticipated. Carmakers usually pull out all the stops when it comes to these ads, and they tend to cast big-name stars in them.

This year Kia has cast Pierce Brosnan in a Kia Sorento commercial that pokes fun at his action-hero history. In the ad, Pierce gets pitched a rather boring synopsis for a new Kia Sorento commercial, but he keeps injecting his own action-movie ideas.