Jaecoo has been strengthening in the local market since its launch and has now announced a strategic partnership with EFC, Africa’s leading mixed martial arts (MMA) organization, as their official vehicle partner.
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Shannon Gahagan, National Brand and Marketing Manager for Omoda & Jaecoo shared the excitement about this collaboration, stating, “At Jaecoo, we have a saying: ‘fearless salutes fearless’. This exciting new partnership with EFC is the embodiment of that maxim and lines up perfectly with our growing brand’s unwavering pursuit of adventure.”
Founded in 2009 in South Africa, EFC offers athletes a global stage to demonstrate their skills. The organization is known for its electrifying matches that captivate audiences around the world, reflecting the bold entrance Jaecoo has made into the competitive local vehicle market this year.
EFC President Cairo Howarth expressed enthusiasm about the partnership, “We are proud to officially partner with Jaecoo, a new and exciting vehicle brand that is set to take the world by storm. Like EFC, JAECOO is here to challenge the status quo and take on the traditional ‘big players’ in the industry by offering the best possible product and quality.”
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EFC events, held here in South Africa, are broadcast to over 120 countries. As the new official vehicle partner, Jaecoo has provided J7 vehicles to various EFC title-match competitors, ensuring stylish and technology-laden vehicles to arrive in.
In addition, the Chinese automaker, akin to the EFC, has safety as a top priority. “The Jaecoo J7 is constructed according to global 5-star safety standards and comes packed with standard safety features and driver-assistance technology. So, just like EFC and its athletes, we believe in both working hard and playing hard, but still keeping safety firmly in mind. This, then, is our ringside salute, from one fearless organization to another,” concluded Gahagan.
