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Bridgestone Named Number 1 Global Tyre Brand





5 September 2018


We have always known Bridgestone was a premium performance tyre brand and now, the world seems to know it too, as this exceptional tyre manufacturer was named the Global Number 1 Tyre Brand by Tire Business 2017, based on sales. This isn’t just an unfounded title as Bridgestone has consistency proven its worth in an extensive number of ways.

Trusted performance

Nothing quite says performance tyre like being the chosen brand to be factory fitted to the likes of Ferrari, BMW and Mercedes luxury vehicles. This includes the all new Ferrari Portofino convertible sports car, which is now available in the United Kingdom and United States, as well as the BMW 7 series and the X3. That in addition to their achievements in motor racing around the world  is evident of the fact that you cannot expect any less that incredible, enhanced performance from a brand like Bridgestone.

The reason this is so significant is because these are top-end luxury and performance vehicles, who wouldn’t compromise their exceptional product with inferior fittings, in fact we know they won’t settle for anything less than the best. In essence, if the likes of Ferrari and BMW trust them, we can rest assured that we as consumers can too.

Extensively tested

Bridgestone has over 180 manufacturing and research and development facilities around the globe in order to ensure every single product is infallible in its design. These facilities are renowned for their outstanding engineering and technology capabilities and every manufacturing plant holds itself to an exceptionally high quality control standard.

Bridgestone develops, manufactures, and markets tyres for light trucks, trucks, busses, earthmovers, agricultural machinery, as well as product suited to motorcycle and aircraft applications, because the need for quality performance tyres isn’t just limited to passenger vehicles and this is a brand that knows that.

Placing value on safety

The mark of a truly exceptional consumer driven company is the value it places on customer insights and concerns. That is precisely what Bridgestone has proven to us with its revolutionary run-flat tyre technology. Bridgestone run-flat tyres give you peace of mind, on every journey you take with them. The run-flat tyre system allows you to drive up to 80km at 80km/h after a puncture, which means you never have to be stranded alone in the dark on a deserted highway again.

Conventional passenger tyres make use of a pressurised air system to support the vehicle, but that air escapes as and when the tyre is punctured, resulting in the unfortunate reality of a flat tyre. However, when a run-flat tyre is punctured, it loses air but still manages to support the vehicle with its incredibly well engineered, reinforced sidewalls, allowing you to get to a safe stopping area or maybe even all the way home before having to deal with that unfortunate flat tyre situation.

Meaningful brand partnerships

Due to the social and environmental impacts of climate change, resource scarcity, and nature’s degradation becoming more clear, many communities and customers are demanding that companies act to address these challenges in their everyday operations. Bridgestone is a global brand that understands that and as such has been seen to not only sponsor and support organizations like the Endangered Wildlife Trust and the Cape Leopard Trust. This means that despite being a large international company, Bridgestone is acknowledging the importance of supporting and sustaining the local communities in which they conduct business.

This, in combination with their prized Olympic Games sponsorship, brought to life by the inspirational “Chase Your Dream No Matter What” brand campaign in Europe, suggests an intensely accurate understanding of their consumer, their values and their needs, in that Bridgestone doesn’t just offer tyres, but a holistic experience that includes both charity and entertainment endeavours and opportunities.

Continuous drive

According to Interbrand, a brand consultancy specialising in areas such as brand strategy, analytics and brand valuation, the Bridgestone global brand value has increased by 50% between 2013 and 2017. While this may not seem like something that would appeal to anyone but the CEO of Bridgestone himself, it does tell us a few things about the company. Interbrand uses an extensively tested metric in order to calculate that 50%, which includes measuring everything from the relevance of communication to consumers, the consistency in both policy and visual representation and the presence of the brand as a whole. Another important aspect of this brand valuation is that it places immense value on the authenticity of the brand, this essentially means that Bridgestone has consistently been seen delivering on their promises to the consumer, ensuring that you get exactly what you need from your tyres and nothing less.

As if all of those reasons weren’t enough to convince you that you should be driving Bridgestone, you’re about to get an opportunity to get even more added value. Supa Quick is currently running a promotion encouraging you to switch to the World’s Number 1 Tyre brand that could get you up to R800 back in the form of a guaranteed cash voucher. This offer is valid on Bridgestone models D697, D694, RE050, HP Sport, S001 and the Ecopia range. A set (2 tyres) of 17” tyres or less will earn you a R200 cash voucher while 18” and up will earn you a R400 cash voucher. That means if you replace all 4 tyres, you’re guaranteed R800 back depending on the size of the tyre purchased. The promotion will be running between 1 September and 17 November 2018, so it might be time to start putting away that tyre money. Once you have made your purchase, you will receive an info card containing instructions and cash voucher details. You will need to dial in a USSD code and follow the prompts. Cash voucher will be available for withdrawal after 24hrs.

The Bridgestone customer offering is simply one of the best available to you, so why not take advantage of this opportunity and switch to Bridgestone today?