After two years of meticulous planning the veil has been lifted on Aston Martin’s brand new 1,217m² South African dealership, Aston Martin Johannesburg.
The new premises, which replaces the former facility in Sandton, represents a significant investment by Daytona with the dealership taking centre stage in Melrose Arch, one of Johannesburg’s most prestigious locations.
The new facility signifies the importance of the South African market for Aston Martin, both with its range of sports cars and the newly launched SUV, DBX. The new facility, which is structured over two floors, includes a nine-car vehicle display accommodating both new and Aston Martin approved pre-owned vehicles from its Timeless programme.
There is also a dedicated customer handover and specification lounge, coffee bar and an extensive merchandise area, all contributing to the delivery of an unrivalled customer experience. An enhanced dedicated aftersales facility, with five active bays also forms part of the investment. Customers can watch work be undertaken on their vehicle from the comfort of a dedicated lounge area where an eight-metre panel of glass connects the main showroom with the service area.
“We are delighted to be the official representation of Aston Martin in South Africa. The current product line up is the most varied and exciting in the company’s long and illustrious history. The vehicles coming from the UK company headquarters in Gaydon and the brand-new manufacturing facility in St Athan, Wales, are second to none and represent a significant step change for the brand,” said Justin Divaris, CEO of Daytona.
“The newly launched DBX is currently on display in the Aston Martin Johannesburg showroom before it is moved to Aston Martin Cape Town. I encourage everyone to come and see it, DBX truly is the most beautiful SUV in the market and showcases the sophistication of Aston Martin’s modern design language and its commitment to delivering class-leading dynamics.”
The first deliveries of this biturbo V8 beast will arrive in June 2020.