Land Rover has named famous survivalist, explorer, writer, presenter and all round good guy, Bear Grylls as a global brand ambassador.
According to Land Rover, Bear has signed a long-term contract and will play a vital part in the global launch of the new Discovery Sport.
“I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments. Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand,” said Grylls.