Microsoft will launch its fourth Xbox gaming console on 7 November, called Xbox One X and to celebrate it has teamed up with Ford Performance.
The result is a one-off F-150 Raptor, known as the 2017 Ford F-150 Raptor Xbox One X Edition, which is on display in Vegas at the SEMA show.
The beefed up bakkie comes with Xbox branding and a whole lot of enhancements.
The Raptor Xbox One X gets a number of video-game inspired design elements, such as custom graphics and paint on the exterior – it has a matte grey finish with green and white accenting.
It also gets custom wheels and bumpers and strip LED lighting on the roof. It’s unclear if there have been any changes to the engine, but the F-150 comes from the factory with a 335kW 3.5-liter EcoBoost V6.
After its debut at SEMA, the one-off bakkie will make its virtual debut in the new Forza Motorsport 7 video game, due in stores sometime next year.
“We have long enjoyed and valued our partnership with Ford Performance and feel privileged to work with them on the incredible F-150 Raptor, an iconic American legend,” said Mike Humphreys, Senior Director of Business and Partnerships for the Forza Franchise. “The Ford Raptor is built on top of another iconic legend, the Ford F-150 pickup, resulting in technical excellence and off-road innovations that make it a Forza fan favorite.”