Ford Motor Company of Southern Africa (FMCSA) has continued its record-breaking sales performance, achieving its best-ever market share, highest-ever sales for April and segment-topping volumes for key models.
With total sales of 6 483 units for April 2015, FMCSA increased its volumes by 24.5% compared to the same month last year. As a result, Ford’s overall market share has climbed to a new high of 16.3%, while year-to-date sales have surged by 12.1% relative to the same period in 2014.
The locally assembled Ranger was the top-seller in the light commercial vehicle segment with 3 095 sales. This is the second time it took the top spot for the LCV sales and total industry sales. Sales of the Ford Ranger increased by 71.6% year-on-year and 54% year-to-date as the strong demand continues.
Once again the Ford EcoSport dominated the compact SUV segment, retaining first place for the thirteenth month in a row with 837 units sold in April.
“Ford has broken sales records every month this year, and achieving our highest-ever market share in April is testament to the customer response to our vehicle line up in South Africa,” says Mark Kaufman, Vice President, Marketing, Sales and Service, FMCSA.