Gumtree South Africa will be launching South Africa’s first ever Pre-Owned Car Awards.
The inaugural event is set to take place in November 2017, with the awards recognizing the best pre-owned cars on the market, as evaluated by a panel of motoring experts and backed by data supplied in partnership with TransUnion.
Finalists will be selected from the best-selling pre-owned cars of the past three years, across several categories from hatchbacks and sedans to bakkies and SUVs. Judging criteria is comprised of 16 key elements of vehicle performance, such as overall value for money, engine performance, mechanical reliability and safety, maintenance costs and more.
“Pre-owned vehicles are outselling new models at a rate of 2.37 to 1, which means that most consumers have a vested interest in pre-owned cars,” says Johan Nel, Director-GM of Gumtree South Africa. “This is not only an opportunity to showcase the quality and range of pre-owned cars on the market, but also a means to educate consumers about which second hand cars they should be considering and how to make a smart buying decision.”
The South African motoring public will also be able to cast a vote for their favourite nominee in each category. Whichever vehicle gathers the most public support will receive a People’s Choice award, based exclusively on online votes.
Jeff Osborne, Head of Gumtree Automotive adds, “We’ve dedicated ourselves to facilitating automotive trade for more than a decade. Gumtree has 75 000 cars listed for sale at any given time, by both dealerships and private sellers, and over 1.2 million people browsing the Automotive category every month. We know what consumers are searching for and how they are evaluating the cars they purchase, and we’re putting that information to good use.”
Gumtree South Africa states that more information regarding the awards, “including a full list of judging criteria and road tests for each finalist will soon be available online. ”