Imperial Toyota announced its financial support of the Cullinan Rally, round 5 of the South African National Rally Championship. The event, which takes place on August 15 and 16, 2014, will again feature spectacular rally stages in and around the town of Cullinan, Northeast of Pretoria, Gauteng.
“When we heard that the event was without a sponsor, we decided increase our support of the National Rally Championship (NRC),” said Imperial Toyota Managing Director Andrew Miller.
Without Imperial Toyota’s support, the Cullinan Rally was in danger of becoming a drearyaffair, rather than the spectacular event it now promises to be. With two completely new stages for 2014, as well as the involvement of the Northern Regions regional championship on both days of the event, the Cullinan Rally promises to be a spectator’s delight thanks to the support from Imperial Toyota.
“As it stands we already support Giniel de Villiers and Greg Godrich, in the Imperial Toyota Yaris S2000,” continued Miller. “The car is prepared by Glyn Hall of Toyota Motorsport South Africa, and has shown a lot of promise in 2014. As such we feel very much a part of the NRC, and our support of the Cullinan Rally feels like a natural extension of our involvement.”
Imperial Toyota has a proud history of motorsport involvement, and firmly believes in the mantra “what wins on Sunday, sells on Monday”. As such the company has utilised motorsport to grow their own brand, as well as that of Toyota, for more than a quarter of a century. It started in the Production Car era, when Imperial Toyota sponsored a highly competitive Class B Toyota Corolla, and continues to this day with its sponsorship of the Imperial Team Toyota Dakar entry campaigned by 2010 Dakar winner Giniel de Villiers.
The company has dealerships in Gauteng, Mpumalanga and the Western Cape; and is part of the Imperial Automotive Retail group, which in turn forms part of the listed Imperial Group.