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Infiniti builds a bling ESQ for Beijing

Some of you might know that Infiniti has built a compact crossover based on the Nissan Juke. It’s […]

Infiniti builds a bling ESQ for Beijing
Infiniti builds a bling ESQ for Beijing — photographed for Leisure Wheels

Some of you might know that Infiniti has built a compact crossover based on the Nissan Juke.

It’s called the ESQ and it looks exactly the same as the Juke, bar a few small exterior and interior upgrades.

As a marketing exercise, Infiniti wrapped the ESQ in chrome and parked it in front of one of the busiest malls in Beijing, China.

As if that’s not enough, Infiniti also parked it on a platform surrounded with mirrors, making it impossible to miss.

The ESQ goes on sale in China in October, but don’t expect it to find its way to SA anytime soon.

It never felt like it was working hard, and after 2 400 kilometres, neither did I.

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