After a prolonged period in limbo, the Lambo SUV has officially been given the green light.
It has been more than three years since the Lamborghini Urus crossover made its debut at the Beijing Auto Show in April 2012, but since then Lamborghini and its parent company Audi have been hesitant to pull the trigger on the Urus. For a while it seemed as if we might never actually see a Lambo SUV.
But now the company has announced its intentions to build the Urus within the next couple of years. “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.” The executive went on to say “The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide,” said Lamborghini President and CEO Stephan Winkelmann in an official statement.
As you might expect, regions such as Russia, China, the Middle East and the United States will be the primary markets for the Urus. Lamborghini reportedly hopes to launch the vehicle in 2018, and sell around 3000 units worldwide per year.
In order to prepare for production of the Urus, Lamborghini and Audi will spend “hundreds of millions of Euros” on research and production facilities. The Urus will be built at Sant’Agata Bolognese in Italy.
