Jeep used the Superbowl to showcase its all-new Renegade.
The ad is called “Beautiful lands” and it features the song “This land is your land,” by Woody Guthrie.
It starts out rather patriotic, but it soon moves to images of the Renegade all over the world, showcasing this new model’s intentions of becoming Jeep’s first world car.
You can see the ad below.