To mark Jeep’s 75th anniversary, while also promoting their off-road heritage, the brand created its first ever pop-up dealership that can only be reached by 4×4.
Th e ‘dealership’ opened for three days at Robin Hood’s Bay in North Yorkshire, positioned on the edge of the cliffs overlooking the North Sea.
“Jeep has a long and illustrious off-road history,” said Damien Dally, head of brand Jeep UK. “In our 75th year, a landmark moment, it seems fitting that we’ve demonstrated that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4×4.”
Jeep used one of their 75th Anniversary Grand Cherokee models in order to tow the three and a half tonne mobile showroom to the location across the rugged North York Moors. There, they also displayed the rest of their 75th Anniversary range as well as a famous Willys Jeep.
The automaker’s limited edition 75th Anniversary range includes the Grand Cherokee (125 units), Cherokee (125 units), Wrangler (85 units) and Renegade (400 units).