Branding on vehicles are being taken to the next extreme level in promotional efforts, as was seen on the Toyota Spongebob Sienna, now Kia has a 2016 Sorento grafted with Wolverine’s adamantium claws across the back.
In collaboration with Twentieth Century Fox Home Entertainment, the X-Men-inspired Kia Sorento was created to promote the upcoming Blu-ray and DVD release of the “X-Men: Days of Future Past” movie, while also advertising their sponsorship of the Australian Open 2015.
The X-Men Kia Sorento will be showcased at the throughout the tennis tournament that will begin in mid-January 2015.
