Lexus has confirmed at this year’s Geneva Motor Show that it will bring its very unconventional looking UX crossover concept to the production line.
The UX crossover was unveiled at last year’s Paris Auto Show and has a very bold design. The interior is especially unusual but at this point it’s not clear how much it will differ from the original concept.
According to Motoring in Geneva, Lexus International executive vice president Yoshihiro Sawa said the Japanese company’ is looking to find younger buyers and the UX will be part of the drive to attract them.
“Except IS and small car CT, Lexus owners are aged, when it comes to high-end and high loyalty. The loyal users always changing the car but at the same time the average age is going up. But from this year we tried to seek the buyer average that is younger. We try to capture these new younger buyers, so that we change our design ways.
“We are doing [UX]. Please expect UX, it’s not so far away,” he said.