The Mercedes-Benz ‘Find your best’ – #EveryTerrain campaign to show off their SUV range, has completed its fourth Episode of a six-part series, known as ‘Man versus Beast’. World-renowned photographer Adrian Steirn and ‘Animal behaviourist – Lion Whisperer’ Kevin Richardson teamed up to make it happen.
“The twosome had forty-eight hours to conceptualise and get the perfect shot for a billboard depicting a unique message to raise awareness around canned hunts and the plight of Africa’s lions,” says Selvin Govender, Marketing Director Mercedes-Benz Cars.
Working with these large predators in the Welgedacht Private Game Reserve, nestled between the Bobbejaansberge and the Boekenhoutspruit outside Pretoria, proved to be a challenge for Adrian. Lions are not the easiest of subject matter for a film-shoot, whereas Kevin felt quite at home in his Wildlife Sanctuary with these huge carnivores. Adrian had his legendary G-Class to help familiarise himself with the pride and to keep him safe.
Despite some adverse weather conditions, Adrian and Kevin managed to capture the perfect shot.
“We are not only inspired by the creativity and the beauty of these lions, but we are also deeply aware of the dangers these predators face with the morally distasteful practice of ‘canned lion hunting’,” adds Govender.
The message from Mercedes Benz: “What legacy will we leave for our future generations?” Watch the three-minute video here or search #EveryTerrain.