The Best Global Brands rankings are compiled annually by brand consultancy Interbrand and 15 automakers find their way into the top 100 brands this year.
These rankings are based on the financial success of a brand’s products and services, but also on the role of the brand in customer decision-making and its impact on company pricing.
Toyota (worth $50.29 billion) takes the top spot among the vehicle brands, in seventh place overall behind Apple, Google, Microsoft, Coca Cola, Amazon and Samsung that occupy the first six spots.
Although owned by BMW (which sits at 13 in the global brand rankings), Mini is assessed on its own merits as a brand and is now number 87 and worth $5.11 billion (about R69.5 billion), which is currently more than Ferrari’s value, rated at $4.87 billion (about R66.2 billion).
In the first eight months of 2017, Mini’s sales numbers went up 3.1% year-on-year, reaching a total of 230, 25 vehicles. Spearheading this growth movement are the Mini Countryman (+12.9%) and the Mini Convertible (+20.3%).
With their current brand value rated at such a high number, Mini is just $1 billion away from matching Land Rover’s current value. Still, industry titans such as Toyota, Mercedes-Benz and BMW are all worth over $40 billion.
Another car manufacturer of interest to make the top 100 is Tesla, sitting at 96, which is not bad considering that the company has only been in existence for 14 years.
The world’s most valuable car brands (with overall ranking in parentheses):
1. Toyota (7)
2. Mercedes-Benz (9)
3. BMW (13)
4. Honda (20)
5. Ford (33)
6. Hyundai (35)
7. Audi (38)
8. Nissan (39)
9. Volkswagen (40)
10. Porsche (48)
11. Kia (69)
12. Land Rover (73)
13. Mini (87)
14. Ferarri (88)
15. Tesla (98)
You can find the full 2017 global rankings below.