As part of the Red Dot Gala held on 7 July 2014 in Essen, the new Mercedes-Benz V-Class received the Red Dot Award: Product Design in what is one of the world’s largest product competitions for design quality.
The MPV impressed the jury primarily with its elegance and sportiness. Thanks to its design elements, the new V-Class is unmistakably a member of the Mercedes-Benz passenger car family and exudes an air of modern luxury. The powerful front is underscored by an upright radiator grille with three-dimensional, centrally positioned star and gives the vehicle its character. Typical features of the brand also include the headlamps which extend far into the wings. In the interior too the V-Class demonstrates the clear design philosophy: the cockpit in particular features strong passenger car characteristics, with the design of the circular instruments, the ventilation outlets and the freestanding central display. Both the contrasting interplay of sensuality and clarity in the interior of the MPV and the intelligent use of space are hallmark features of Mercedes-Benz. This creates a refined and pleasant sense of a generous amount of space.
“Sensuous, dynamic contours, intelligently showcased high tech and exquisite high-class appeal make the V-Class an automotive icon that blends elegance and functionality to perfection. The new V-Class is a self-confident statement of modern luxury and embodies our design philosophy of sensual purity in striking fashion,” says Gorden Wagener, Head of Design at Daimler AG.
New V-Class impresses with elegance and sportiness
The independent expert jury comprising members from different countries was impressed by the design quality of the V-Class. “Its elegant and at the same time sporty design makes the V-Class a modern MPV offering plenty of space”, said the jury in its reasoning statement in the Red Dot Design Yearbook 2014/2015.
In addition to the V-Class, three other passenger car models from
Mercedes-Benz received prizes as part of the Red Dot Award: Product Design. The Red Dot for high design quality went to the Mercedes-Benz C-Class as well as the Mercedes-Benz GLA. The S-Class Coupé was honoured with the “Honourable Mention” award for particularly well-implemented detailed solutions.
Red Dot is the global seal of quality for design
The so-called Red Dot Award, which stands for a high standard of design, is granted each year by a panel made up of international experts. This year some 1816 manufacturers, designers and architects from 53 countries submitted their products and projects in an effort to win the coveted Red Dot. The 40-man jury made it decisions on the winners for 2014 as part of an evaluation process lasting several days. In addition to the award for the outstanding design quality of products, prizes are also awarded for communication design and design concepts.