In what must surely be one of the most unexpected marketing moves in recent years, Mercedes-Benz has teamed up with Nintendo to promote its new GLA crossover.
With the eighth iteration of Nintendo’s mega-popular Mario Kart having recently hit shelves, Mercedes-Benz has decided to use the popularity of Nintendo’s popular little plumber to promote the GLA.
An ad that is being flighted in Japan sees Mario driving a GLA in an old version of the Super Mario Bros game. The ad then switches to live action, with a very intimidating Mario driving a real version of the GLA.
Nintendo will reportedly also release a downloadable version of the GLA for Mario Kart 8.
You can watch the ad below.