Nissan has moved into the next phase of the Nissan NEXT global transformation plan.
The Nissan NEXT plan focuses on the development of their electric crossover to the advancement of their sports cars. Nissan hasn’t had the easiest time of late and finances are a bit tight, throw in the curveball that is 2020 and the Nissan NEXT transformation is essential for the brand to keep with the times.
The next step of the Nissan NEXT plan includes streamlining global regions, as of today (01 October, 2020) the brand will reduce their seven global regions to four. It’s a smart business decision; one that we expect other brands might follow the lead on.
The new global region is AMIEO, made up of Africa, Middle East, India, Europe (including Russia), and Oceania. AMEIO will cover more than 140 markets with a population of around 3.8 billion, with 45 Nissan products on sale ranging from the iconic Nissan Patrol SUV to the all-electric Nissan LEAF. The new region will enable faster decision-making and create a more flexible working model across a number of markets where Nissan is electrifying its model range. The global regions are now divided into the markets of Japan and ASEAN, the Americas, China, and newly formed AMIEO.
Gianluca de Ficchy, currently Chairman of Nissan Europe, will be Chairman of the new region. Guillaume Cartier, currently Chairman of the AMI region, will become President of AMI and Vice-Chair of the new region, responsible for marketing & sales.
The AMIEO region and management team will take effect from October 1st, with full implementation of the new region to begin following consultation with employee representatives in Europe.
“This realignment and reorientation will help us to be more competitive, improving the quality and speed of our operations and allowing us to deploy the latest technologies more consistently and more quickly to our customers,” said De Ficchy.
“The increased scale and scope of this new region will align the business better to meet the challenges we are facing across the automotive industry. This will mean a positive shift in the way we operate and cooperate across the globe, in order to ensure the future success of the business.”
Management of the Manufacturing, R&D, Planning, Administration and Finance functions will from October 1st cover Europe, Africa, Middle East, India and Oceania, with Sales and Marketing teams to continue to be focused on specific geographies, to ensure Nissan products and services remain optimized for customers across all markets.
NISSAN NEXT BUSINESS TRANSFORMATION
“Through Nissan NEXT we are transforming the company into a leaner, more agile and profit-focused organization. As always, our people will be the driving force behind our future success and I’m looking forward to bringing such a diverse and talented group of people together,” added Cartier.
“The increased scale and scope of the regional organization will help us to accelerate the roll out of innovations in our vehicles to customers across the new region, and to leverage our strengths across multiple segments to improve business performance.”