Ever hear of rooftopping?
No, neither have we, but it seems to be all the rage in Europe.
The premise of rooftopping is quite basic. All you need is a cellphone with a decent camera and a rooftop. You then climb said building and take a picture of the view from the top.
Nissan recently held its own Rooftopping exhibition in Paris, featuring the all-new Qashqai and selected works from other famous rooftopping artists.
Guests were invited to climb from the sixth floor of the Publicis Drugstore to the rooftop, where they were greeted by the sight of the new Qashqai and the spectacular Paris skyline. Guests were encouraged to use iPads to join an interactive trail that explained where all the exhibition images were shot.
The exhibition proved extremely popular, with more than 2,500 applicants applying for the 1000 tickets available.
“We hoped that bringing together this exciting and interactive style of photography would highlight the key qualities of the New Nissan Qashqai, but we didn’t expect it to have such a big impact,” explains Luis Miguel Rojo Y Pinto, marketing director, Nissan West Europe.