A Porsche Cayenne is on display in a crystal dome at an altitude of 2 300m at the ski resort town of Méribel, in the French Alps, where the German brand has opened the world’s highest pop-up store.
Visitors to the ski resort can schedule a test drive in the Cayenne at a special course nearby in Val d’Isère. Here drivers can experience the new SUV on a downhill segment and then a snow-covered off-road obstacle course.
Porsche has gone to a lot of trouble getting the Cayenne to its special spot at the top of the French Alps – not the most practical when it comes to shopping but certainly a great marketing stunt. The 3 metric tonne display required the help of Hélicoptères de France to carry it into place and even the Cayenne didn’t drive to the display itself, but rather the SUV was pulled onto the podium by snowmobiles.
For those interested, the base 2019 Cayenne is powered by a turbocharged 3.0-liter V6 with 253kW and 450Nm of torque. While Cayenne S buyers get a biturbo 2.9-liter V6, which produces 328 kW and 551Nm of torque. Both models have an eight-speed automatic transmission and all-wheel drive.
A hybrid derivative will join the line-up later and performance variants like the Turbo and GTS will also increase the variants in the range.
The Cayenne will be on display inside of its crystal dome until mid-April. Visitors will be able to schedule test drives until March 9.
