The Jeep brand recorded sales of more than 1 million units across the globe in 2014, setting a new all-time record for the third consecutive year. Sales of 1 017 019 Jeep vehicles bettered the brand’s 2013 record of 731 565 by 39 %.
“2014 marks the fifth consecutive year that Jeep vehicle sales have increased both globally and in the U.S. market,” said Mike Manley, President and CEO – Jeep Brand. “While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains.
“While achieving 1 million vehicle sales in 2014 was certainly a milestone, 2015 will be a transformational year in the globalization of the brand, as we begin local manufacturing in Brazil and return to local manufacturing in China after an absence of nearly a decade,” Manley added. “We will strive to continue our sales momentum in 2015 with a full lineup of capable and efficient SUVs – including the all-new 2015 Jeep Renegade, as it arrives in showrooms in markets around the world.”
In addition to its 39 % global increase, Jeep sales rose 41 % in the U.S. in 2014, with a record 692,348 total sales.
Jeep sales rose 40 % in Europe and 42 % in the Asia-Pacific region in 2014. In China – the world’s largest automobile market – sales rose 49 %.
Jeep vehicle sales were led globally and in the U.S. by Grand Cherokee (279,567 global; 183,786 U.S.), Cherokee (236,289 global; 178,508 U.S.), Wrangler (234,579 global; 175,328 U.S.), Compass (134,629 global; 61,264 U.S.), and Patriot (122,387 global; 93,462 U.S.).
2014 marked the fifth consecutive year of increased Jeep sales, both globally and in the U.S. In 2013 the brand recorded increases of 4 % global and 3 % in the U.S. The previous three years saw increases of 19 % global / 13 % U.S. (2012), 41 % global / 44 % U.S. (2011) and 24 % global / 26 % U.S. (2010).
South African Sales
Locally the Jeep brand showed strong resilience in a difficult market during 2014, ending the year marginally up on the 2013 figures. The range-topping Grand Cherokee finished the year as the best-selling Jeep, allowing it to comfortably maintain its lead in the very competitive market segment, and the new Cherokee achieved the best sales for the model in three years (effectively with only half a year’s worth of sales).