According to Autoblog, things are looking up for the Jeep Cherokee.
When the all-new Cherokee – which is essentially a crossover that shares its underpinnings with the Dodge Dart – was unveiled, there was quite a bit of criticism, especially from hardcore Jeep fans. Not only was the new Cherokee deemed too “soft”, but its design was also heavily criticized.
Well, it now seems as if Jeep’s decision to reinvent the Cherokee has been vindicated. The SUV hasn’t been on sale for very long in the US, but it already looks set to become quite a success. In its first full month of sales, 10 169 Cherokees were sold. The best that the Liberty ever did (which the Cherokee replaces) was around 7900 sales, and most of the time it performed well below that.
Moreover, the Cherokee’s 10 169 unit sales is pretty close to that of the ever-popular Jeep Wrangler (11 753 units), so the SUV is truly doing very, very well.
Why is it doing so well? According to early reviews from the US, the Cherokee seems like an impressive SUV. Yes, it’s not the hardcore 4×4 it once was, but it is a solid crossover that can take on the competition. We look forward to seeing it in SA soon…