TomTom (TOM2) is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott’s award-winning crowd-sourced movie, Life in a Day. It will premiere in September this year.
People can get involved in the project by submitting their footage via a specially developed app for smartphones, or by uploading their films to a Facebook app. The submission period begins today, and runs until 15 August.