Toyota remains on top thanks to SUV/bakkie sales

Toyota SA registered a total of 9 772 unit sales, affording the company a market share of 24.1% for the month of May. 

It recorded a total of 4 732 units in the passenger segment – claiming a market share of 18.1%, as well as a total of 4 781 units in the Light Commercial Vehicle (LCV) segment with a commensurate market share of 39.2%.

Once again, the Hilux was the brand’s top seller with a total of 3 187 units. SUVs reigned supreme for Toyota with 2 620 SUV sales logged for the month.

Fortuner and RAV4 models accounted for the bulk of Toyota SUV sales which consequently ranked as the best-sellers in the large- and medium-SUV segments, with 1 319 and 708 units retailed for the two models, respectively.

According to Calvyn Hamman, Senior Vice President for Sales and Marketing: “The buyer trend favouring the ride height, interior space, comfort and style of SUVs at the expense of traditional passenger cars, appears unstoppable and we are pleased that the new-generation RAV4 is picking up where its predecessor left off.”