Toyota South Africa Motors reports that out of the 11 795 units it sold in March 2019, a total of 4 252 were Hilux models.
While overall industry sales have continued to decline this year, Toyota sales have been on a steady trajectory. At 47 718, domestic sales for March have contracted by 3.1% compared to the same month last year when a total of 49 230 vehicles were sold.
“March was one of the most successful months for the current-generation Hilux. The Hilux, and the slight growth in the LCV market, seem to be bucking the trend considering that the local economy is under duress at the moment. However, customers understand that Toyota – famed for its quality, durable and reliable products – is a brand for every season and has excellent resale value,” said Senior Vice President of Sales and Marketing at TSAM, Calvyn Hamman
The National Association of Automobile Manufacturers of South Africa (Naamsa) reported that out of the industry sales of 47 718, an estimated 41 235 units sold or 86.4% represented dealer sales, an estimated 6.6% represented sales to the vehicle rental industry, 4.3% to government and 2.7% to industry corporate fleets.