Mitsubishi Motors North America, Inc. (MMNA) confirmed details for the much-anticipated global debut of the upcoming all-new 2022 Mitsubishi Outlander. In the same way that Outlander will challenge conventions regarding both the brand and the segment, the launch will do the same. Through a first-of-its-kind collaboration with Amazon, the 2022 Outlander will be the first vehicle ever unveiled on Amazon Live. The debut will take place on Tuesday, February 16 at 6 p.m. EST.
NEW 2022 OUTLANDER
Developed under the ideal “I-Fu-Do-Do,” a Japanese term that means “authentic and majestic,” the all-new Outlander demonstrates strength and quality from the inside out. The exterior design signals a new direction for Mitsubishi Motors, projecting strength and confidence, while the interior offers an upscale and quiet escape from the outside world. Rugged and bold, true to Mitsubishi Motors, the 2022 Outlander also debuts an updated version of the company’s rally-proven Super All-Wheel-Control all-wheel-drive system.
“The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States,” said Mark Chaffin, chief operating officer for MMNA. “Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand.”
Chaffin continued, “We started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander.”
“We’re focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers’ homes in South Africa,” said Nic Campbell, General Manager of Mitsubishi Motors South Africa. “This collaboration allows us to provide more options for customers to discover new upcoming products and helps Mitsubishi connect with local South African customers in a new and meaningful way.”
Image & text: Mitsubishi SA