Land Rover is considering a new Range Rover model would sit above the brand’s current flagship to directly rival the Bentley Bentayga.
This is according to the company’s design chief Gerry McGovern who chatted to Autonews on the sidelines of the recent Automotive News Europe Congress in Barcelona, Spain.
“Why not? We’ve realized that the Range Rover has got this big expanse across its price range, so it’s not a very big step to get into Bentayga country,”said McGovern.
McGovern is happy to expand the Range Rover lineup beyond the existing four models (the Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque), even if that means having more models of a similar size.
“I would argue you could have two Range Rovers exactly the same size, but if they had two personalities then they would both have equal appeal but to different customers,” he said.
The Bentayga has been a huge success for Bentley so far, making up half of the company’s sales in 2016, but McGovern believes that a Range Rover rival would have the edge over the Bentayga.
“Bentley doesn’t have the pedigree and authenticity in that particular sector,” he said. “We’ve got unquestionable pedigree,” concluded McGovern.
Note: Range Rover SVO Design Pack pictured